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CASE_STUDY_PROTOCOL ●
PROPTECH 2026 SUMI_FUDOSAN CONCEPT BUILD

Self-directed concept build for an invented business. This project was not commissioned, and the company described here does not exist.

棲 SUMI

A bilingual Tokyo real estate platform with AI valuations, a full cost breakdown and LINE contact, designed to feel as considered as the apartments it lists.

棲 SUMI
// OVERVIEW
ROLE
Design & Development
TIMELINE
5 weeks
PLATFORM
Web (Cloudflare Pages)
TECH_STACK
Next.jsReactTailwindGoogle MapsCloudflare Workers

棲 SUMI is a Tokyo real estate platform for Japanese residents and expatriates looking for well-kept apartments. We built a bilingual Next.js application with AI property valuations, Google Maps with commute information, 360° virtual tours, LINE messaging and a directory of verified agents. The dark, editorial design is meant to make apartment hunting feel high end.

// PROBLEM_ANALYSIS

The
Challenge

challenge_brief.md

Tokyo's rental market is hard for foreigners to read and frustrating for locals too. Existing platforms tend to be cluttered, monolingual and dated. The task was a site that felt high end without cutting the detail renters actually need.

01

Build a fully bilingual (EN/JA) property platform where both languages read naturally, with adapted content and typography that handles both scripts.

02

Integrate Google Maps with custom markers, commute information for 850+ stations and area data, and keep it fast on mobile.

03

Design an AI valuation panel, a cost calculator and an agent directory that earn trust by being open about costs in a market known for hidden fees.

// SCOPE_AND_LIMITS

The
Constraints

What the build was answering, and where we stopped on purpose.

THE BRIEF
Self-directed, for an invented agency. We wanted to see whether Tokyo property search could be open about costs and still feel high end, since most platforms manage only one of the two.
SCOPE
Six route groups over fixture data, compiled into a static export. Listings, areas and agents are typed arrays, so the site shows the interface a property portal needs without claiming to hold live inventory.
NOT CONNECTED
The AI valuation is a designed panel over sample comparable transactions, with no model behind it. The contact form doesn't submit anywhere, and LINE is a plain link. The cost transparency in the interface is real, but the systems behind it aren't built.
// IMPLEMENTATION

The
Solution

We built a dark, editorial platform with Next.js 15, React 19 and Tailwind CSS. Ink backgrounds, gold accents and serif type back up the site's own tagline, "Tokyo's most refined property platform". Every section shows Japanese and English side by side.

DESIGN APPROACH

An ink-black base (#0a0a0a) with warm gold accents (#b8860b). Serif headings and monospace data set the hierarchy, and Japanese labels sit inline next to the English ones.

ARCHITECTURE

Next.js 15 App Router, exported as static HTML and served from Cloudflare Pages. Property, area and agent data are fixtures compiled into the build, so search, the AI valuation panel and the cost calculator all resolve in the browser with nothing to wait for.

KEY FEATURES
AI valuations, which the site presents as within ±3.2% of transaction price at the median
Google Maps with area pins, price markers and commute information for 850+ stations
360° virtual tours on every listing, which the site credits with a 4.7× higher response rate
A cost calculator covering rent, shikikin, reikin, the guarantor fee, insurance and the move-in total
Verified agent profiles with public reviews, response time badges and contact over LINE
// SITE_WALKTHROUGH

Site
Walkthrough

00
HOMEPAGE

The search field accepts a sentence in either language, such as "2LDK near Shibuya under ¥150,000", because that is how people describe what they want before a form splits it into fields. Eight area chips underneath cover anyone who would rather tap.

01
PROPERTY SEARCH

The main filters sit as chips in a single row, and the rest fold behind a More Filters button. Each card leads with the walk to the nearest station, because in Tokyo that number drives the price.

02
PROPERTY DETAIL

The valuation and the full cost breakdown come before the agent's details. Shikikin, reikin, the guarantor fee and insurance are what decide a lease, and keeping them behind an enquiry is the habit this build set out to break.

03
AREA GUIDE

Area pages mean a listing doesn't have to sell its neighbourhood. They start with rent by layout and then cover transport, dining and safety, the questions people ask before a viewing.

// PERFORMANCE_METRICS

The
Results

The site is a static export on Cloudflare Pages with no edge functions behind it. Search, the valuation figures and the cost calculator all run in the browser against fixture data, and without a server round trip to wait for, the mobile scores hold up well.

MOBILE
PERFORMANCE
87
Lighthouse Performance
LOAD TIME
1.8s
First Contentful Paint
SEO
100
Lighthouse SEO
ACCESSIBILITY
96
Lighthouse Accessibility
DESKTOP
PERFORMANCE
97
Lighthouse Performance
LOAD TIME
0.5s
First Contentful Paint
SEO
100
Lighthouse SEO
ACCESSIBILITY
97
Lighthouse Accessibility

Measured against the live build with Lighthouse 13.0.3, median of three runs per preset.

// CLOSING_THOUGHTS

Final
Reflection

reflection.md

Tokyo real estate platforms still tend to have cluttered interfaces, single-language content and little clarity on costs. SUMI was our attempt to make property search feel as considered as the apartments. Bilingual support runs deeper than a translation layer, with inline Japanese labels and type set for both scripts in every component. AI valuations and a full cost breakdown help build trust in a market known for hidden fees, and commute times on the map turn an address into a decision about daily life. The site is a static build on Cloudflare Pages, and contact runs through LINE, which 97 million people already use.

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